4ormat can be used to create an online portfolio web site. Artists, photographers and other creative professionals can display artwork and other visuals with 4ormat. Each user creates his own web site driven by the visual content the user provides. 4ormat serves as a kind of visual resume for creative types. The web site portfolios created with 4ormat are also formatted for iPhone, iPad and other mobile devices.Show more screenshots »
4ormat was founded in Toronto, Ontario by developer Tyler Rooney and designer Lukas Dryja in March of 2010. The app was designed to minimize the technical aspect of creating on online portfolio. At the same time, the app aims to create a visually impressive space for artists to showcase their work. This has led the app to increasing popularity among photographers, particularly in North America.
4ormat is easier to use than most web site creation apps. It is designed for creative types and artists with little to no technical ability. A web site can be created in a few minutes with this app. The focus on visual aspects means that the visual content will be highlighted in any web site created with 4ormat.
The app is extremely simple to use. When you start using the app for the first time, a very simple main page offers you the option of clicking design, pages and settings. From there, users can start building their portfolio almost immediately. The app maintains a visually clean look throughout. Of course, the simplicity of the app also means that it lacks some of the more complex options of other web site builders.
To register, click the yellow Sign Up button in the upper right hand corner of the app's main page. You will immediately be asked to create a name for the website portfolio you are about to create. You will also be asked to fill in a form with your e-mail address and a password. Once you do so, you are already in the web site creator. You have a 30 day free trial before deciding whether to use a paid plan.
All users are offered a free 30 day trial. When the period is over, users must switch to a paid option or stop using 4ormat. The least expensive of the paid versions is the Basic plan, at $6.99 a month. This plan allows users to upload 100 images and create as many as 50 pages, the same as the free trial. The Pro package costs $12.99 a month and allows users to upload as many as 1,000 images and create as many as 1,000 pages.
The app is particularly suitable for photographers. It is a beautiful and simple showcase for photography. The simple design highlights the quality of your photography and lets your work speak for itself. However, it is not recommended for people looking to create a more complex web site, or a site for sales or other commercial purposes. It is best used for portfolio showcasing - the app's stated purpose.